How Embage Pricing Works: AI Credits for Chat, Per-Session Voice, No Surprise Bills
How Embage keeps AI agent costs predictable: AI credits for chat, per-session voice, and monthly limits for searches, AI Form writes, and integration calls. Free plan included.
Many AI chatbot vendors charge a flat fee per chat. Say, $0.50 a conversation. It sounds simple, but it means a one-line question costs the same as a twenty-minute support session, and a traffic spike can blow up your bill.
Embage prices the work, not the chat. Chat replies use AI credits, voice is priced per session, and the actions your agent takes (searches, records, app calls) each have a monthly limit. There is a Free plan, and every paid plan is free for 7 days, with no credit card needed.
The Problem with Flat Per-Chat Pricing
Consider two website visitors:
- Visitor A (simple FAQ): Asks "What are your store hours?" The agent answers in one sentence.
- Visitor B (full support case): A 20-message conversation that searches your docs, checks an order, creates a support ticket, and sends a Gmail follow-up.
With flat per-chat pricing you pay the same for both, so the tiny question subsidizes the big one. And if a bot or a busy day brings thousands of one-line chats, the bill jumps.
How Embage Pricing Works
Each plan gives you a monthly allowance in five parts:
+-----------------------------------------------------------------------+
| Your monthly Embage allowance |
+-----------------------------------------------------------------------+
|
+--> 1. AI credits (chat replies)
|
+--> 2. Voice sessions (paid plans)
|
+--> 3. Knowledge base searches
|
+--> 4. AI Form writes
|
+--> 5. Integration calls
1. AI credits for chat
AI credits cover the model usage behind chat replies. A short answer uses only a small amount. Bring your own OpenRouter or Vercel AI Gateway key and chat doesn't use Embage credits at all.
2. Voice sessions
Voice conversations in the widget are priced per session on paid plans.
3. Knowledge base searches
A search counts only when the agent looks something up in your docs. A greeting doesn't.
4. AI Form writes
A write counts when the agent saves a structured record, like a support ticket, a lead, or a piece of feedback.
5. Integration calls
A call counts when the agent does something in a connected app, such as Gmail, Slack, Google Calendar, HubSpot, Salesforce, or Shopify.
The exact allowances for each plan are on the pricing page. The Free plan includes 50 knowledge base searches, 30 AI Form writes, and 20 integration calls a month, with chat on your own key.
A Side-by-Side Comparison
| Interaction | What the agent does | What it uses |
|---|---|---|
| Simple FAQ chat: "Are you open on weekends?" | Answers | A small amount of AI credits. No searches, form writes, or app actions. |
| Full support case: "I was double billed on invoice #8812" | 1 knowledge search, 1 AI Form record, 1 Gmail action | AI credits for the replies, plus 1 search, 1 form write, and 1 integration call. |
Why Monthly Allowances Keep Costs Predictable
Every allowance is a fixed monthly number, and it refills each month. You always know the most a month can cost: your plan price. If an allowance runs out, upgrade or wait for it to refill.
This gives you two things:
- Predictable spend: Busy days don't turn into surprise bills.
- Pricing that matches the work: Simple replies use only a small amount of credits. Searches, form writes, and app actions each have their own monthly limit.
Further Reading
- Pricing: plans and monthly allowances.
- Explore Embage features: knowledge base, AI Forms, sub-agents, and integrations.
- How to Build a Custom AI Customer Support Agent: step-by-step support agent build.
- Gmail AI Agent Workflows: follow-up setup guide.
- Shopify AI Agent Product Lookup: e-commerce support.